Marketing
Analytics
Content
Strategy
Headway Marketing provides website analysis, strategies and content creation services to help you better connect with your customer.
Headway Marketing, specifically Paul Cranston, identifies insights from Analytics, SEO tools and your customers’ behaviours to define and MANUALLY create bespoke content to suit your business objectives.
As a pay-as-you-go service, we become affordable and quality marketing support for your business.
Headway Marketing’s Purpose:
To Provide Intelligent Marketing Support That Better Connects You To Your Customer
Headway Marketing's Services:
If you are struggling to generate traffic, a fresh look at your website’s SEO (Search Engine Optimisation) is needed.
Headway looks at the data to make intelligent recommendations to rebuild your site’s position in Google.
From £190
When you need to refresh your website but don’t know where to start, this is where Headway Marketing can really impact your business. By reviewing the current state of your website, its SEO and content, against your objectives, we can specify and deliver (if needed) the ideal solution.
From: £190
KPIs
Even in 2026, some companies merely see their website as a utility for credibility checking. With the right KPIs (Key Performance Indicators) in place, you can realise the real value from your site to ensure appropriate decisions can be made.
From £195
Headway Marketing can deep-dive into where you are at and where you need to go. We use tools to measure what your customers and search engines actually think of your website to produce a report and recommendations for how your business can move forward.
From £495
Headway Marketing offers content creation on a pay as you go model; you get what you need, when you need it at an affordable rate. And, if we’ve already run a Marketing Benchmark report or an SEO Audit, the content can be strategically aligned to your objectives.
From £45
Paul has spent decades developing young people in different capacities. A Marketing Mentor is able to nurture, support, guide and develop essential marketing skills not taught in a classroom.
Price on Enquiry
Why Headway Marketing?
Headway /ˈhɛdweɪ/
- forward movement of a ship or boat
Sailing takes several key things: sails to power the boat forward, a keel to convert wind energy into motion, a rudder to steer the boat, knowledge of how to make the boat work with the power of nature and TEAM. You can sail alone, but shared effort makes sailing easier, sometimes more effective and way more enjoyable!
When you get an experienced skipper on the helm, that can set the sails well, respond to the wind and water, the boat will take you to amazing places.
You make Headway.
Marketing is similar.
There are different components that when they come together, make your business flourish.
We believe that having a data-inspired strategy is what drives effective content, a key part of your marketing toolkit. When content is used deliberately and based on your strategic intent, robust insight and a thorough understanding of your customer, it can help take your business forwards.
Marketing Insights
Over time, I have created reflections on B2B marketing. Read my considerations.
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Contact
If you are in need of refreshed marketing content, a lift in your SEO or are stuck with a website that needs something but you just don’t know what, Headway Marketing can help. Send a message and I’ll get back to you as soon as I can.
