Marketing And The Need To Be Change Managers
I think that newly appointed Marketing Managers and Directors need to consider their role as much as Change Managers as Marketeers. This is my thought through assertion based on experience and reading! This is not to say that Change Managers are Marketers, but that to be effective in delivering Marketing transformation, those responsible need to […]
Customer Testimonials in B2B Marketing
My B2B marketing mantra has been for a while “Know Your Customer”. It still holds that position. Customer testimonials are a great means to achieve this and more. In starting any new client project, I look to two sources for really critical information: the CRM system and the customer. While they should relay very similar […]
3 Simple Tasks to Improve Email Effectiveness
It is commonly understood that the primary battle with email marketing is getting the recipient to open it! But, once that is overcome, it is so disappointing how many organisations fail to create an email that is effective. This post looks at three simple tasks that can improve email effectiveness. Task One: Time yourself reading it […]
Good CRM Means Good Business
In a LinkedIn post that received a surprising amount of engagement, I made the statement “Get your CRM right, get your business right”. This translates in to ‘a good CRM means good business’. It clearly resonated with some people. Experience has taught me that this statement is true (specifically in B2B marketing). But why? I […]
Person first marketing strategy
Creating a Marketing Strategy is easy, creating an effective marketing strategy is a challenge. This is because marketing is different. It has exploded. Looking at the state of marketing, the landscape has become cluttered beyond comprehension. Even in comparison with one year ago. Evidence of this is from the 2017 ChiefMarTech.com landscape graphic. It is huge and 40% […]
BOND Events Brand Development
A growth strategy can address everything from the product and price, to the company and its audience. Sometimes, this means considering brand development. BOND Events is a Petersfield-based company that hosts one-to-one meetings. The company, founded over a decade ago, called on Headway Marketing to deliver a strategy for growth. Many visitors viewed the website on their mobile […]