Not a Marketing Video but a Sizzle Reel
It’s been quite a few years since being hands-on with producing a marketing video. It was a delight for Headway’s Paul Cranston to get creative with BOND Events’s latest promotional video. The primary requirement at BOND has been to define and implement a marketing strategy for the Petersfield-based meetings forum host. A part of this was a […]
Should You ‘Hack’ Marketing?
I enjoy reading articles that give inspiration! As a consultant I want to know about new marketing tools and techniques that really work. I am not so keen on reading articles that talk of ‘hacking marketing’. Here is why I think that Marketing Hacks do not work. 1. Temporary gain In articles that offer marketing […]
Money And The Metaphorical Sofa – 3 Essential CRM Reports
I have found coins down the back of the sofa. Sometimes, even, the exercise returned enough value to compensate for the need to wash and sanitise my hands afterwards. What about in business? Is it possible to find money down the back of the sofa? What is the metaphorical sofa for a business? I believe […]
Is Your CRM The Artery to Your Business?
I remember really eloquently explaining why Web Analytics were the most important part of my marketing role during a LinkedIn discussion. A poster had asked “What is the most valuable part of your marketing arsenal?”. My response was based on my role at the time which was to create scalable growth in the most evidenced […]
Why “Headway Marketing”?
Headway Marketing is, for me at least, an obvious choice for the name of my Marketing Consultancy business. Here is why I chose the name Headway Marketing. My proposition is providing Marketing expertise and Marketing Strategy that drive business success. My approach is founded on quite a few years of delivering a range of marketing […]
When should you use a Marketing Consultant?
There was an engaging discussion on LinkedIn that posed the question: “Do you think the first point of action for an SME should be to hire/use a marketing consultant or to try a few things themselves and then outsource to refine things?” As a Marketing Consultant I hadn’t fully considered the impact of this choice before; I […]