Basics of Marketing Communications Part 1

Message, Audience, Medium   There are three components of a communication: Message Audience Medium is what you say – for example, “Our product does this…” is who you say it to – eg Senior buyer at automotive manufacturer is the means by which it is transmitted – eg Email Which is the most important? The […]

Headway Marketing Ltd is born!

Alton, Hampshire. October 12, 2015. Headway Marketing Ltd has been created Paul Cranston, who has recently developed and implemented the Marketing Strategy at Feefo Holdings Ltd and, before that, at iPresent Ltd, has created the Headway Marketing agency in response to the need for smaller businesses to capitalise on the marketing expertise and initiatives that […]