Making WordPress Websites Great
In the last few years I have grown in my respect for WordPress websites. For small, growing and, sometimes surprisingly, large businesses, it is the website development platform of choice. From my experience in B2B Marketing, it is a valuable tool, but I didn’t always think this way. In this post I’ll outline why this change […]
Customer Testimonials in B2B Marketing
My B2B marketing mantra has been for a while “Know Your Customer”. It still holds that position. Customer testimonials are a great means to achieve this and more. In starting any new client project, I look to two sources for really critical information: the CRM system and the customer. While they should relay very similar […]
3 Simple Tasks to Improve Email Effectiveness
It is commonly understood that the primary battle with email marketing is getting the recipient to open it! But, once that is overcome, it is so disappointing how many organisations fail to create an email that is effective. This post looks at three simple tasks that can improve email effectiveness. Task One: Time yourself reading it […]
Good CRM Means Good Business
In a LinkedIn post that received a surprising amount of engagement, I made the statement “Get your CRM right, get your business right”. This translates in to ‘a good CRM means good business’. It clearly resonated with some people. Experience has taught me that this statement is true (specifically in B2B marketing). But why? I […]
Person first marketing strategy
Creating a Marketing Strategy is easy, creating an effective marketing strategy is a challenge. This is because marketing is different. It has exploded. Looking at the state of marketing, the landscape has become cluttered beyond comprehension. Even in comparison with one year ago. Evidence of this is from the 2017 ChiefMarTech.com landscape graphic. It is huge and 40% […]
Not a Marketing Video but a Sizzle Reel
It’s been quite a few years since being hands-on with producing a marketing video. It was a delight for Headway’s Paul Cranston to get creative with BOND Events’s latest promotional video. The primary requirement at BOND has been to define and implement a marketing strategy for the Petersfield-based meetings forum host. A part of this was a […]