Should You ‘Hack’ Marketing?
I enjoy reading articles that give inspiration! As a consultant I want to know about new marketing tools and techniques that really work. I am not so keen on reading articles that talk of ‘hacking marketing’. Here is why I think that Marketing Hacks do not work. 1. Temporary gain In articles that offer marketing […]
Disconnect between Sales and Marketing
The business publication B2B Marketing has published insights from a survey that states “Sales rejects 80% of marketing-qualified leads“. It also reveals that 60% of marketers are measured by the quantity of leads accepted and 70% by campaign generated revenue. *Surprised face* In organisations with a ‘sales philosophy’, this info is no surprise at all. […]
B2B Marketing: Omni-Channel Marketing Challenge
This week B2B Marketing reported that CMOs (Chief Marketing Officers) cited a lack of investment and resources as the biggest challenge to implementing an omni-channel marketing strategy, according to this article. TL:DR 64% of respondents blamed budget while 61% blamed analytical resources for not addressing omni-channel marketing, 34% ARE in early stages of implementation. Firstly, what […]