Not a Marketing Video but a Sizzle Reel
It’s been quite a few years since being hands-on with producing a marketing video. It was a delight for Headway’s Paul Cranston to get creative with BOND Events’s latest promotional video. The primary requirement at BOND has been to define and implement a marketing strategy for the Petersfield-based meetings forum host. A part of this was a […]
Is Your CRM The Artery to Your Business?
I remember really eloquently explaining why Web Analytics were the most important part of my marketing role during a LinkedIn discussion. A poster had asked “What is the most valuable part of your marketing arsenal?”. My response was based on my role at the time which was to create scalable growth in the most evidenced […]