Not a Marketing Video but a Sizzle Reel
It’s been quite a few years since being hands-on with producing a marketing video. It was a delight for Headway’s Paul Cranston to get creative with BOND Events’s latest promotional video. The primary requirement at BOND has been to define and implement a marketing strategy for the Petersfield-based meetings forum host. A part of this was a […]
Basics of Marketing Communications Part 2
Know Your Audience / Know Your Customer I was challenged by the need to have principles for Marketing when studying for a Masters degree. Michael Porter, the business strategy guru, stated that “The underlying principles of strategy are enduring, regardless of technology or the pace of change.” This recognises that the ways that businesses need […]
Basics of Marketing Communications Part 1
Message, Audience, Medium There are three components of a communication: Message Audience Medium is what you say – for example, “Our product does this…” is who you say it to – eg Senior buyer at automotive manufacturer is the means by which it is transmitted – eg Email Which is the most important? The […]