Customer Testimonials in B2B Marketing
My B2B marketing mantra has been for a while “Know Your Customer”. It still holds that position. Customer testimonials are a great means to achieve this and more. In starting any new client project, I look to two sources for really critical information: the CRM system and the customer. While they should relay very similar […]
Good CRM Means Good Business
In a LinkedIn post that received a surprising amount of engagement, I made the statement “Get your CRM right, get your business right”. This translates in to ‘a good CRM means good business’. It clearly resonated with some people. Experience has taught me that this statement is true (specifically in B2B marketing). But why? I […]
Is Your CRM The Artery to Your Business?
I remember really eloquently explaining why Web Analytics were the most important part of my marketing role during a LinkedIn discussion. A poster had asked “What is the most valuable part of your marketing arsenal?”. My response was based on my role at the time which was to create scalable growth in the most evidenced […]