Customer Testimonials in B2B Marketing
My B2B marketing mantra has been for a while “Know Your Customer”. It still holds that position. Customer testimonials are a great means to achieve this and more. In starting any new client project, I look to two sources for really critical information: the CRM system and the customer. While they should relay very similar […]
Customer-Centric Marketing
Headway Marketing implements a ‘Customer-Centric’ approach to the marketing it undertakes on behalf of its clients. But what does ‘Customer-Centric Marketing’ mean? If you go to a business expo you will come across rows of businesses that will develop your website, transform your SEO or send out emails, among many standard marketing requirements. And they […]
Basics of Marketing Communications Part 2
Know Your Audience / Know Your Customer I was challenged by the need to have principles for Marketing when studying for a Masters degree. Michael Porter, the business strategy guru, stated that “The underlying principles of strategy are enduring, regardless of technology or the pace of change.” This recognises that the ways that businesses need […]