Good CRM Means Good Business
In a LinkedIn post that received a surprising amount of engagement, I made the statement “Get your CRM right, get your business right”. This translates in to ‘a good CRM means good business’. It clearly resonated with some people. Experience has taught me that this statement is true (specifically in B2B marketing). But why? I […]
B2B Marketing: Omni-Channel Marketing Challenge
This week B2B Marketing reported that CMOs (Chief Marketing Officers) cited a lack of investment and resources as the biggest challenge to implementing an omni-channel marketing strategy, according to this article. TL:DR 64% of respondents blamed budget while 61% blamed analytical resources for not addressing omni-channel marketing, 34% ARE in early stages of implementation. Firstly, what […]