Effective Content Starts With A Strategy
4 minute read I see a lot of ineffective, misguided marketing content. Could it be better to say nothing than something that offers little value to the reader? It is, albeit to me, logical that effective content starts with a strategy. My experience is that you achieve quality engagement when the message is useful, purposeful, […]
Wasted Advertising Spend – but where?
This is a great quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) Business owners can be rightfully cynical of agencies: some agencies thrive on valuable retainers where revenue is certain regardless of work they achieve. Some agencies hide behind confusing data where the more of anything they get, the […]