Not a Marketing Video but a Sizzle Reel
It’s been quite a few years since being hands-on with producing a marketing video. It was a delight for Headway’s Paul Cranston to get creative with BOND Events’s latest promotional video. The primary requirement at BOND has been to define and implement a marketing strategy for the Petersfield-based meetings forum host. A part of this was a […]
When should you use a Marketing Consultant?
There was an engaging discussion on LinkedIn that posed the question: “Do you think the first point of action for an SME should be to hire/use a marketing consultant or to try a few things themselves and then outsource to refine things?” As a Marketing Consultant I hadn’t fully considered the impact of this choice before; I […]
How do you improve Search Engine Marketing effectiveness?
Headway Marketing sometimes works with small businesses that, sometimes, are still young in their understanding of digital marketing. This feature is written in response to those that need to take their awareness of some of the intricacies of digital marketing a little further and, I hope, for those of us that are proficient in these disciplines, […]
Disconnect between Sales and Marketing
The business publication B2B Marketing has published insights from a survey that states “Sales rejects 80% of marketing-qualified leads“. It also reveals that 60% of marketers are measured by the quantity of leads accepted and 70% by campaign generated revenue. *Surprised face* In organisations with a ‘sales philosophy’, this info is no surprise at all. […]
Customer-Centric Marketing
Headway Marketing implements a ‘Customer-Centric’ approach to the marketing it undertakes on behalf of its clients. But what does ‘Customer-Centric Marketing’ mean? If you go to a business expo you will come across rows of businesses that will develop your website, transform your SEO or send out emails, among many standard marketing requirements. And they […]
Basics of Marketing Communications Part 1
Message, Audience, Medium There are three components of a communication: Message Audience Medium is what you say – for example, “Our product does this…” is who you say it to – eg Senior buyer at automotive manufacturer is the means by which it is transmitted – eg Email Which is the most important? The […]