Effective Content Starts With A Strategy
4 minute read I see a lot of ineffective, misguided marketing content. Could it be better to say nothing than something that offers little value to the reader? It is, albeit to me, logical that effective content starts with a strategy. My experience is that you achieve quality engagement when the message is useful, purposeful, […]
Wasted Advertising Spend – but where?
This is a great quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) Business owners can be rightfully cynical of agencies: some agencies thrive on valuable retainers where revenue is certain regardless of work they achieve. Some agencies hide behind confusing data where the more of anything they get, the […]
Making Corporate Videos Great Again
My first full time employment was making corporate videos, before moving to a TV network five years later. I then chose to leave the broadcast production industry, during a time of change where television networks were being ‘streamlined’. My work life began with the idyll that I would tell stories through the use of film. […]
Making WordPress Websites Great
In the last few years I have grown in my respect for WordPress websites. For small, growing and, sometimes surprisingly, large businesses, it is the website development platform of choice. From my experience in B2B Marketing, it is a valuable tool, but I didn’t always think this way. In this post I’ll outline why this change […]
Person first marketing strategy
Creating a Marketing Strategy is easy, creating an effective marketing strategy is a challenge. This is because marketing is different. It has exploded. Looking at the state of marketing, the landscape has become cluttered beyond comprehension. Even in comparison with one year ago. Evidence of this is from the 2017 ChiefMarTech.com landscape graphic. It is huge and 40% […]
Not a Marketing Video but a Sizzle Reel
It’s been quite a few years since being hands-on with producing a marketing video. It was a delight for Headway’s Paul Cranston to get creative with BOND Events’s latest promotional video. The primary requirement at BOND has been to define and implement a marketing strategy for the Petersfield-based meetings forum host. A part of this was a […]