B2B Marketing: Omni-Channel Marketing Challenge
This week B2B Marketing reported that CMOs (Chief Marketing Officers) cited a lack of investment and resources as the biggest challenge to implementing an omni-channel marketing strategy, according to this article. TL:DR 64% of respondents blamed budget while 61% blamed analytical resources for not addressing omni-channel marketing, 34% ARE in early stages of implementation. Firstly, what […]