Wasted Advertising Spend – but where?
This is a great quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) Business owners can be rightfully cynical of agencies: some agencies thrive on valuable retainers where revenue is certain regardless of work they achieve. Some agencies hide behind confusing data where the more of anything they get, the […]