Effective Content Starts With A Strategy
4 minute read I see a lot of ineffective, misguided marketing content. Could it be better to say nothing than something that offers little value to the reader? It is, albeit to me, logical that effective content starts with a strategy. My experience is that you achieve quality engagement when the message is useful, purposeful, […]
Wasted Advertising Spend – but where?
This is a great quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) Business owners can be rightfully cynical of agencies: some agencies thrive on valuable retainers where revenue is certain regardless of work they achieve. Some agencies hide behind confusing data where the more of anything they get, the […]
Making Corporate Videos Great Again
My first full time employment was making corporate videos, before moving to a TV network five years later. I then chose to leave the broadcast production industry, during a time of change where television networks were being ‘streamlined’. My work life began with the idyll that I would tell stories through the use of film. […]
Making WordPress Websites Great
In the last few years I have grown in my respect for WordPress websites. For small, growing and, sometimes surprisingly, large businesses, it is the website development platform of choice. From my experience in B2B Marketing, it is a valuable tool, but I didn’t always think this way. In this post I’ll outline why this change […]
3 Simple Tasks to Improve Email Effectiveness
It is commonly understood that the primary battle with email marketing is getting the recipient to open it! But, once that is overcome, it is so disappointing how many organisations fail to create an email that is effective. This post looks at three simple tasks that can improve email effectiveness. Task One: Time yourself reading it […]
Should You ‘Hack’ Marketing?
I enjoy reading articles that give inspiration! As a consultant I want to know about new marketing tools and techniques that really work. I am not so keen on reading articles that talk of ‘hacking marketing’. Here is why I think that Marketing Hacks do not work. 1. Temporary gain In articles that offer marketing […]