When should you use a Marketing Consultant?
There was an engaging discussion on LinkedIn that posed the question: “Do you think the first point of action for an SME should be to hire/use a marketing consultant or to try a few things themselves and then outsource to refine things?” As a Marketing Consultant I hadn’t fully considered the impact of this choice before; I […]
Customer-Centric Marketing
Headway Marketing implements a ‘Customer-Centric’ approach to the marketing it undertakes on behalf of its clients. But what does ‘Customer-Centric Marketing’ mean? If you go to a business expo you will come across rows of businesses that will develop your website, transform your SEO or send out emails, among many standard marketing requirements. And they […]
B2B Marketing: Omni-Channel Marketing Challenge
This week B2B Marketing reported that CMOs (Chief Marketing Officers) cited a lack of investment and resources as the biggest challenge to implementing an omni-channel marketing strategy, according to this article. TL:DR 64% of respondents blamed budget while 61% blamed analytical resources for not addressing omni-channel marketing, 34% ARE in early stages of implementation. Firstly, what […]